THETALK

" A more relatable and engaging way for teenagers to learn about Sex "

The Client

Dominique Logan

The Method

Mobile App Development

The Talk App Home Screen
The Talk App Drawer Navigation
The Talk App Sexuality Screen

The Client

Dominique Logan

The Method

Mobile App Development

The Startup’s Identified Problem

Dominique (The Client) had identified that many teenagers turn to their friends and online stimulus (including porn) to learn about sex. This would often lead people to unrealistic expectations and disappointing sexual experiences when they realise the material they had come across did not represent the full spectrum of what Sex involves and includes.

The Startup’s Solution

The solution was to educate teenagers through a relatable and engaging app experience where they can learn about all areas of sexuality. Starting with a basic overall understanding, then moving to topics such as safe sex, consent, porn, body image, and even the How To’s of sex.

The Talk App Home Screen

Wireframing & Designs

During initial discussions with Dominique (the client) we learned that she already had ideas for her app’s layout and had just started with her designs. We worked alongside Dominique to ensure that her designs were technically feasible and to guide her to a solution which was achievable within her budget.

The Talk Designs Screenshot

Idea Validation

Once the initial designs were created we used them as a prototype to test the idea with teenagers (the app’s target audience) and to validate the structure of the App and the information that is presented throughout.

Technical Feasibility & Budget

As there was a lot of information to be presented within the app and hundreds of screens, it was not within the clients budget or technically feasible to build each of these individual screens statically. The app required a solution where screens could be added and updated by the client dynamically without requiring a developer to create each screen individually.

The App Solution

To allow the client to simply create and update pages on the fly we built reusable screens and components (parts of the screen, for example, text boxes, buttons etc) which matched the clients designs. We enabled the client to easily add, remove or update pages on the live app on a backend which is then instantly reflected for its users.

Gathering feedback & making improvements

With the MVP (Minimum Viable Product) finished the client is now looking to test the app with a core group she has identified from her target audience. She is looking to utilise customer interviews and surveys to get feedback from these users so she can further improve the solution to create something that is valuable for them and can later be monetised.

Have you got an app idea?

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Talk with us today!

We’ll help you validate, design and build your app idea